Your content is valuable. Content is king.
When it comes to engaging customers and business partners, one of the most talked about channels out there is social. Many companies and organizations use Facebook, Google +, etc. to accomplish corporate goals for outreach. This is a good strategy for reaching some potential customers, but do not do so and sacrifice rich content or information that your organization possesses about its industry that can be used to help the company’s own search engine optimization. This knowledge should go towards boosting the company’s page ranking first, not the social network’s. Small snippets, comments, and links can then go on social networks. Also, informal communication can go there as well. Content is valuable to SEO and should not be given away.
Whether you are in a small town or major city, you can benefit from all the web has to offer.