Why Should I Pay For Advertising?


What are Google AdWords?  AdWords are Google’s online program that allow you to reach new customers and clients by paying for your ads to appear at the top of the Google listings.  You set your budget, with no minimum commitment – you are in control of your advertising dollars.

Why should you pay to advertise with Google?  Simply put – Google is everywhere.  67.5 percent of all internet searches are done through Google, so more then likely your clients are using Google to do there searching.  How important is it to you for your clients to see you at the top of there search?  Trust me, that is incredibly crucial.

Setting up your AdWords can be tedious, setting up keywords, localization and more can be not only time consuming but also confusing as well.  At All Web n Mobile we have solutions to help you not only with AdWords but with organic search optimization as well.  Organic SEO is the search results underneath the paid advertisements – and while those results can take a lot of time and effort to obtain, you still have your paid ads showing at the top of maximum eyes on your business.

Advertising is the life blood of a business.  Without advertising, how are people supposed to know what you do, where you are or why they should chose you for that particular service?  In this, the digital age – AdWords is a fantastic option for businesses both big and small to get campaigning for business from the those people searching for your particular service.

Cyberbullying is never okay

Today, technology has done much to make us more productive and give us information at our fingertips. Technology, when applied appropriately, can improve the quality of life, share ideas and information, and make people and places seem so much closer and approachable.

We can share joy, such as the birth of a child or a wedding, or a great achievement such as getting a great score on a test or making a great play in a game. We can share laughter, whether it is a silly cat video, fox video, joke, epic rap, or mime. We can also share tears and frustration and seek comfort, as well as advice or counsel.

Sadly, we can also share hate. We have the power to hurt others. Debating a point or discussing an issue vigorously is one thing, but targeting and stalking someone using technology is downright horrible. Hiding behind a desktop, laptop, smartphone, tablet, or wearable tech and spewing nasty comments is not cool. It is not something to be admired. Let’s see it for what it is: cowardice. And if it is done with full knowledge that this behavior is hurting and continuing to hurt someone, these activities are downright despicable.

This needs to stop. Stop and think before you act.

Note: This is not just a problem for the young. Adults, some of us are just as guilty.




Thoughts on Windows 8 and Windows 8.1

For starters, the sky is not falling. Despite what you have heard or read, Windows 8 is not as bad as you may have heard. From a developer’s standpoint, virtually every program that we have used prior to the launch of the new OS still works. IDEs, utilities, open source productivity programs, graphics suites, and word processing applications still work. To further clarify, we are able to develop native code, at the SDK level, for the web, and more. Windows 8 or 8.1 have not prevented us from accomplishing what we need to do to deliver for our clients.

The only issues I have seen are peripheral related, the UI, and user confusion. Some drivers do not work smoothly for wifi adapters and some printers. This can be fixed in most cases. If your device worked with a previous iteration of Windows, it should still work (with some exceptions of course).

That leaves the UI and navigation. Many people are just used to the classic desktop that has been prevalent for years (so this is a matter of personal taste). When it comes to navigation, there are some people who miss the start button. If you go to settings and personalize so that administrative tools are visible as tiles, you are good to go on that. Most apps and utilities that were in the start button are visible by default or at worst can be found with the built in search. In desktop mode, if you want to leave shortcuts to documents visible on the desktop screen, you can. If you do not like the tablet version of Internet Explorer, you can use the desktop version of Internet Explorer.

If you are considering an upgrade to 8 or 8.1, check it out in a store or download a preview. Having challenges? Stay on the desktop side until you feel more comfortable. This side feels like Windows 7 and aside from the start button is mostly the same.

Have a comment to make or experience to share? We want to hear from you.


Pingbacks and trackbacks

Pingbacks and trackbacks for WordPress are simply a way to let the original blog know that you have posted a link to their article and commented about it on your own site. In most cases, pingbacks and trackbacks are simply used by spam artists to gather links to their own site to value their sites higher than the site should be. In a few cases, WordPress pingbacks and trackbacks are used to properly to bring a conversation between 2 blogs together in unison. In my opinion, it is better to do pingbacks and trackbacks the old fashioned way rather than to open the door to spammers. For SEO purposes, it would end up being more damaging than helpful. Please post your comments or thoughts regarding pingbacks and trackbacks.

Low cost touchscreen technology: What does this mean for large organizations?

With a significant user base of Windows XP, organizations are either strapped for cash, comfortable with what they have, do not see an adequate Return on Investment (ROI) to upgrade operating systems and/or machines, or organizations really do fear change. In order to convince financial officers and project sponsors that upgrading to a more recent iteration of Windows, it is necessary to get over these hurdles. Windows 8.1 has helpful hints built in such as additional icons and has a Start Screen button (sort of like a Start Button) to help new users adjust to the user interface changes (help businesses with retraining, check). Microsoft has made accommodations with hardware manufacturers to give them cheaper prices of Windows licenses for devices with smaller screens. Economy of scale with the transition from non-touch to touch should result in cheaper screens, which means the upgrade costs with go down (lower costs, check). Better security from sandboxing applications and remote device management upgrades are also nice features for the enterprise. So along with these developments, the ability to turn any surface into a screen  might be a catalyst to help convince some of the decision makers to upgrade.

And if that does not do it, end of support for Windows XP is coming up in early 2014.

America Online: Do they have a future?

You’ve got mail!

Ever dream about the phrase or have it stuck in your head? Fond memories of the AOL acronym or America Online? Maybe seen the film by the same name with Tom Hanks and Meg Ryan sending emails on America Online?

Well, if you are a young person that uses Reddit or Digg, you may not realize that AOL still exists. Older users who stopped using AOL as an internet service provider may not realize that America Online is still around and that America Online still offers email and news through the Huffington Post and Techcrunch. Once merged with Time Warner, AOL is a separate company again and AOL is trying to redefine itself for the World Wide Web of Now vs. the web that was (think Yahoo before its current iteration). What do you think of America Online? Still use their email, frequent their news sites like Techcrunch? Dinosaur or on the rise? What are your thoughts?


Gamer Demographics: Battle of the sexes

The game industry has been accustomed to building games for mainly a male audience for years. Looking at some of the most recognizable properties on consoles and personal computers (Halo, God of War, Call of Duty, Final Fantasy, Injustice, Street Fighter, Kingdom Hearts, Dance Dance Revolution, Madden Football, etc.), there is evidence this is still mostly true. In the industry’s eyes, gamers are male. The gamer gets what the gamer wants and that will make the gamer happy.

However, despite many of the top properties being games that are viewed as going after a male audience, this does not mean that a female user base is mostly absent. More than likely based on the size of the video game industry, counting mobile, console, and personal computers, it is actually quite understated and there really is a significant female presence. Some reports actually place this number as high as 50% (Entertainment Software Association, 2013).

Arguing this survey and the impartiality of the association that produced it is not as important as what the survey makes very clear. The real point is that there is a large female user base that is willing to spend money to play games and consume content. Secondly, is the industry producing finished works that take full advantage of the opportunities that exist with this consumer group? Are women playing certain games (ones that were targeted at men) because they want to or because they have no choice?

Entertainment Software Association. (2013). Essential Facts About The Computer and Video Game Industry. Retrieved August 11th, 2013, from thessa.com: http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf


Apple gets beat by Android in terms of market share

Apple gets beat by Android in terms of market share

Recent numbers illustrate how the market for tablets has changed. Apple’s iPad, once the most dominant tablet or slate on the market, is now overshadowed by Android competitors. Is this the end of the iPad? Not even close. Android manufacturers garner small profit margins for their fabricated goods in comparison to the profits Apple enjoys for the iPad Mini and iPad (full size). Although Wall Street may not be happy that Apple is growing by leaps and bounds, Apple is still a very popular and financially successful company. If the choice was between low profits and huge market share and large profits and a slightly smaller market share, Android manufacturers would definitely switch if given the opportunity.

What does this mean?

Well for starters, Apple is not going to die and your business should not immediately dump any plans to develop in house applications for the iOS platform. Mainly, for now, this development just means that there are two strong platforms that users can choose between to meet their needs. Businesses should carefully evaluate each platform and choose the one that best meets the specific needs of your organization. Possibly, a cross platform app may be the best move. It really depends on your mobile strategy. Don’t have a mobile strategy? Get one!

Will Apple sell 62 million iPhones after a cheaper version is released?

62 million iPhones?

This estimate depends on a couple of things. First, is Apple really going to release a cheaper iPhone? For years now, Apple has kept older models available to help grow market share,  maintain user engagement with the platform, keep people talking about the product (and sales people), and drive revenue. Why change? The iPad mini has surely cannibalized sales of its larger brother and at a lower profit margin. Second, is the iPhone going to have a larger screen? Samsung has put forward great products such as the Galaxy S3/S4, Galaxy Note, and Mega Galaxy that have huge screens. Many users enjoy Youtube, Netflix, Crackle, their pictures, and social networks on their large screens. Is a cheaper iPhone without a large screen going to be an incentive enough not to pick Android or anyone else that puts forward a great mobile experience, including large viewing real estate?

Finally, is the iPhone still the must have smartphone? For some, the iPhone is about status. It does not matter if there are better specs on an Android handset. It is all about perception. A cheaper version may take away from that. For others, the iPhone offers a better user experience (Android users can argue this too). If Apple is close to this estimate after this mythical device is released, we may have an answer. However, if it comes out and Apple misses, then there are real questions about whether or not people care as much about the iPhone as they once did.


Does a 41 megapixel camera mean that there is a 3 horse race in smartphones?

Prior to this announcement, a 41 megapixel camera had been on Symbian. Now it will be available on Windows Phone. If it works out, Windows Phone will have a differentiating feature between itself and the competition that does not invite the same controversy that the UI does. This is a step in the right direction. For most of the recent history of the smartphone race, new and exciting features typically were reserved for Android or iOS.

Does this mean there is a shift in the race from a duopoly to a 3 horse race? Probably not yet. The fact is that the lion’s share of the market is Android. However, with the changes Microsoft made when it moved Windows Phone off of the compact edition (CE) based kernel to one similar to Windows 8 and by making it possible for the OS to be on high end and low end specs, Windows Phone can now compete with Android on a variety of price points. Low prices has benefited Android tremendously up to this point. So by aiming for feature phone users looking to switch to a smartphone, Windows Phone may be able to gain some ground by going after these first time smartphone users. The plot will also get even more interesting if Apple really does release a cheaper iPhone that really is cheap enough to get users attention (and stay fairly profitable). This could lead to Android’s lead diminishing and a more equal distribution of market share. These are ifs though and until we see what actually comes out of the pipeline and how users respond, that is all it is.