Wix Review


Everyone hears about these services that allow you to build your own web site. The problem is that most people do not understand all the implications of doing so. In this article we will explain the things that you need to be aware of when working with these services that prey on people who do not have the expertise to know better. We will review Wix services in particular in this article, however this also applies to other site builder services that allow you to build your site yourself as well.

Wix and many other companies that have site builders cause more damage than good to business owners for many of reasons. The main thing they try to portray is that creating a website and competing with the billions of other businesses on the Internet is easy as drag and drop your site together and away you go all the way to the bank. Unfortunately it is definitely not that easy, but they will prey on you by making you think it is that easy. In real world terms, putting up a website is like putting an 8×11 sheet of paper on the back wall of a building in-between the wall and the dumpster in an industrial zoned area using white crayon on a white piece of paper. This is reality. There are as of now about 14 Trillion web pages on the Internet. How do you think you can stand out within those while using a free website company. Don’t let that scare you away, just be smart about it. If there are so many web pages on the Internet, you really do need experts like us on your side working for your business to ensure that your website is as visible as it can be.

Here are some of the reasons why you should not use Wix, or any other company who has a free (or close to free) site builder:

Many site builders, especially Wix, templates are usually created with Flash. No matter what they say, Flash is not search engine friendly. Google recommends against it.

Google’s Webmaster Tools cannot verify your ownership of the site. These tools provided directly by the search engines allows you to optimize your site and get the most out of it, not to mention to see critical information pertaining to your site. What a shame.

Site traffic and analytics are skewed in their favor because of the old scripts they use and modify to make the shareholders and businesses like yourself happier. The reality is if you do not have accurate data, then you cannot optimize, nor can you get accurate numbers for your books. How many people could run a business when their numbers are always wrong.

Wix gives you just one page (Flash makes it look like you have many pages, but in reality, you don’t. Simply an illusion that search engines see right through), this reduces the amount of content Google or other search engines can crawl. This means you can only optimize your site for only a few keywords and that is it.

With one page, you cannot create articles targeting different keywords to target every occurrence your customers would be searching for. This is like having a business card with only a single letter on the entire thing. Pretty much useless.

Wix does not allow you to use your own domain name unless you pay for it, and then it does not really matter because there are so many other giveaways that you are using their services, lowering the trust of extremely important potential customers. They give you for free the address like this: wix.com/username How professional would it look if someone who works for Microsoft gave you a card that had a web address like that? Do you want you business cards to say something like that? Wix can hide that for you for a price of course, but the simple fact is that search engines and everyone else knows what servers you are using and they will rate your site accordingly. How much emphasis do you think Google will put on a business that has their website on a free service like Wix?

Without having your own domain name, the search engines simply cannot use the most important keyword (your domain name). Leaving you extremely hard to find on the Internet, even when the user types in your exact company name.

Wix has a few hundred templates, Godaddy has fewer. When Wix says they have 50 million users and Godaddy a huge number as well. With that many users, how unique do you think your business will look. How can your business be remembered when it looks exactly like so many others. Not to mention the fact that the content in the template is pre-made and will be also left on the site by so many others as well, and with the search engines penalizing you for duplicate content, how do you think your site will fair.

First impressions. “I’m just starting my business, I can always upgrade, I can use Wix for now.” Everyone knows the saying: “First impressions are everything?” do not underestimate your potential clients, they are not as mindless as you might think, especially the newer generation. There are so many tell tell signs that you are using a free website builder. Fly by night shady businesses always use free website builders. Would you yourself trust giving your hard earned money to a company that you know uses a free website builder? Imagine if Home Depot did, do you think they would have grown and been trusted as they are now?

Do you love boasting about the free website builder you used? “THIS SITE WAS CREATED WITH WIX.COM CREATE YOUR OWN FOR FREE!” banner at the bottom of your site is not going to sit well with your potential customers when they have to decide how trustworthy, professional and credible you are all the while using a free site builder. Do you really want to advertise that you are using a free service like WIX to run your business? How many clients would trust giving their money?

They are not mobile friendly at all. Their servers are slow, and their Flash based sites are extremely heavy on graphics, using up much of the users limited data plan for each of your pages they visit. How long do you wait for a website to come up on your phone, especially when there are other sites to go to get the same thing that are much faster to respond?

Their support is provided by a pool of people that don’t even work in the same country as them. They outsource the support and the answer you will get 90% of the time is that they will send it to their next level technical support, which you will never be able to get them on the phone, nor even get their phone number. Most of the time they will charge you a fee for the support they are providing. Would you pay your utility company or cable service just to ask a question?

Lack of skills and capability is what they specialize in. The support Wix gives you is purely simple. You cannot ftp into the site builder and customize any of their code. If you need customization done, you have 0 options, because they will not change it for you and break it for their 40 million other customers. Even if you hire an expert like us, we will have to move you from their service simply because they do not want anyone accessing the code on their service in fear that you might remove their ads. Basically you can never grow and you must fall into the cookie cutter system they have for you, meaning you cannot advance above your competitors with innovation and creativity simply because you are being held hostage to their will. Almost like cattle.

No such thing as a free lunch. Nothing’s ever really free. You will end up paying in many ways and some of them are not monetarily impactful at the beginning, but definitely will be 10 times the normal cost when you need to grow because you will have to undo the damage they have done to your reputation and search engine optimization.

Wix does not care about you, but we absolutely do, very much so. We care about your business and its success. That is our job, and when you succeed, we succeed. Wix, Register.com, 1&1, GoDaddy and others will continue to find people who don’t know better, and the worst part about it is that they simply don’t care and are simply trying to make their shareholders happy.

I am mentioning Flash again because most people do not realize how important it is that you avoid it. iOS and iPad cannot even see Flash at all, all they will see when looking at a Flash widget, Flash menu, Flash splash screen, Flash video player, or any of the thousands of Flash objects and widgets they provide all they will see is a blank spot where the Flash object should be. When such a huge percentage of the world are mobile these days, the last thing you want to do is ensure that most of your potential clients cannot use, or even view your website properly. How can you sell something with broken objects and materials.

They will not tell you when you are doing something wrong that will hurt your search engine optimization, nor will they tell you that you are doing something that is out of date, or even foolish. Their focus on your checkbook, not you. Having someone like us working for you will ensure that you are not left on the way side while they laugh and collect money from you.

If it is too good to be true, then it probably is.

Passwords in the news again

Passwords in the news again

If you have not heard about it in the news, a large number of people are using the same password for every login that they have. On top of that, the passwords are not considered medium or strong (numbers, letters, upper case letters, special characters, and over 8 characters in length).

Don’t let this happen to you!

In a perfect scenario, you would have a unique password for every account you have. It should be hard for someone to guess and easy for you to remember. It should also have the following so that it is hard for a bot or a human being to gain access through either a brute force or a dictionary attack: numbers, letters, upper case letters. It should also be a sufficient number of characters. This number used to be 8, but even this number is too short if system access does not limit attempts.

Many websites only allow a certain number of wrong responses before suspending account access and sending an email to the account holder’s primary email account to reset the password, but don’t count on it because not every company puts security first and foremost into the design of their website. Also, if an account of yours has been compromised, a perpetrator does not need an infinite number of guesses. The bot or the human might only need 1 try.

Tips: Your bank(s) login should not be the same as any of you other accounts. If the other accounts get hacked, criminals will try any and every site to see if you have an account that they can access. You don’t want to give them the keys to your financial institution’s account that is in your name.


SEO promises too good to be true

Seen an ad saying that it is guaranteed that your company will show up on page 1 in Google or Bing? Couple hundred bucks for page 1, sounds like a great deal, right? Search Engine Optimization at the push of a button, for a few bucks? Unless this is a paid ad, this promise is too good to be true. Many companies automated operations for SEO that worked with previous algorithms for the major search engines. With the Panda and Penguin updates for Google and changes made to Bing, these strategies not only don’t work, older strategies such as linking your website to directories or websites that are nothing but links (Link Farms) can damage your PR and set you back on your SEO for years. Your site might get delisted. As a result, some companies never recover.

Remember content is king. Generate lots of content and the search engines will love you. Also, understand that a guarantee on the front page is typically a sign that you need to run in the opposite direction.

Does your mobile strategy include tablets?

Do you know if your company’s website displays properly on a tablet.

Does it showcase your company properly and professionally?

Have you checked on multiple platforms, including at the very least Android and iOS?

What about additional platforms, such as Windows 8 and Windows RT’s Internet Explorer 10? Blackberry?

Don’t let your business fall behind the curve and settle for second best.

That is where a mobile strategy comes in to play. Face it, every few months the numbers speak to the sheer volume of mobile handsets that are being shipped. These devices are not just for calling or even just text messages. Smart mobile devices can access the Internet, run productivity applications, conduct business, and even make payments. Can a consumer buy something on your site if they use it? Can a consumer buy something comfortably? A website designed for a desktop computer or laptop can position a number of buttons on the screen because there is far more real estate to work with than on a mobile phone. Mobile users will have to use gestures to stretch the screen displayed content to get what they want. How uncomfortable! An attractive and professional mobile version is optimized for touch. Mobile sites can supplement an existing desktop version, just as a mobile version that works well with 7 inch screens and 10 inch screens.

Then there are mobile apps. Maybe for your business, you would like to send mobile coupons or use location services to obtain analytics on your fans? What state are they from? What coupons excite them? If your company needs a more powerful solution that offers additional features such as Internet push communication or database storage, a mobile app might be right for you.

Whatever you do, don’t put your head in the sand and not develop some kind of strategy to take advantage of all the users that are not upgrading their mobile lives. Find a solution and mobile strategy that works for your business.

Does your mobile strategy go cross platform?

According to an article in USA Today, it has been reported that Google Play has surpassed the Apple App Store.


Does your business have a website that is optimized for mobile? Do you know if it displays correctly in Chrome and Safari for Android Users and iPhone users respectively? What is your company’s mobile strategy? Does your company have a mobile strategy?

Does your business communicate with users through a mobile app? Is it only on one platform? More than one? These are questions that are important for your business because there may be potential customers out there that your business is missing and is not properly serving.

What is your Internet speed?

What is your Internet speed?

Depending on your ISP, or Internet Service Provider, you are given a certain amount of allotted bandwidth based on what you are paying per month. For example, it might be 16 Mbps or 90 Mbps (8 bits equals a byte; A song that is 4 Megabytes would take approximately 2 seconds to download if your speed was 16 Mbps). When most users had dial-up, speeds ranged from a few Kbps to 56 Kbps. So, this used to take what seemed like forever to download.

Do you know what your current speed is? Have you ever had it tested? Not sure? You should be able to find out what your service plan offers on one of your billing statements. This does not tell you what you actually experience on a given day though. If you have a large number of users or devices in your home or office and these users happen to be on at the same time, the speeds you experience may be far from what you thought you were getting. Plus, wireless users may see as much as a 50% or more drop in speed when compared to wired users because of interference (microwave ovens, landline phones, thick shielded walls) in the home or loss of signal quality due to distance from the router.