Apple gets beat by Android in terms of market share
Recent numbers illustrate how the market for tablets has changed. Apple’s iPad, once the most dominant tablet or slate on the market, is now overshadowed by Android competitors. Is this the end of the iPad? Not even close. Android manufacturers garner small profit margins for their fabricated goods in comparison to the profits Apple enjoys for the iPad Mini and iPad (full size). Although Wall Street may not be happy that Apple is growing by leaps and bounds, Apple is still a very popular and financially successful company. If the choice was between low profits and huge market share and large profits and a slightly smaller market share, Android manufacturers would definitely switch if given the opportunity.
What does this mean?
Well for starters, Apple is not going to die and your business should not immediately dump any plans to develop in house applications for the iOS platform. Mainly, for now, this development just means that there are two strong platforms that users can choose between to meet their needs. Businesses should carefully evaluate each platform and choose the one that best meets the specific needs of your organization. Possibly, a cross platform app may be the best move. It really depends on your mobile strategy. Don’t have a mobile strategy? Get one!