What are Google AdWords?  AdWords are Google’s online program that allow you to reach new customers and clients by paying for your ads to appear at the top of the Google listings.  You set your budget, with no minimum commitment – you are in control of your advertising dollars.

Why should you pay to advertise with Google?  Simply put – Google is everywhere.  67.5 percent of all internet searches are done through Google, so more then likely your clients are using Google to do there searching.  How important is it to you for your clients to see you at the top of there search?  Trust me, that is incredibly crucial.

Setting up your AdWords can be tedious, setting up keywords, localization and more can be not only time consuming but also confusing as well.  At All Web n Mobile we have solutions to help you not only with AdWords but with organic search optimization as well.  Organic SEO is the search results underneath the paid advertisements – and while those results can take a lot of time and effort to obtain, you still have your paid ads showing at the top of maximum eyes on your business.

Advertising is the life blood of a business.  Without advertising, how are people supposed to know what you do, where you are or why they should chose you for that particular service?  In this, the digital age – AdWords is a fantastic option for businesses both big and small to get campaigning for business from the those people searching for your particular service.

Today, technology has done much to make us more productive and give us information at our fingertips. Technology, when applied appropriately, can improve the quality of life, share ideas and information, and make people and places seem so much closer and approachable.

We can share joy, such as the birth of a child or a wedding, or a great achievement such as getting a great score on a test or making a great play in a game. We can share laughter, whether it is a silly cat video, fox video, joke, epic rap, or mime. We can also share tears and frustration and seek comfort, as well as advice or counsel.

Sadly, we can also share hate. We have the power to hurt others. Debating a point or discussing an issue vigorously is one thing, but targeting and stalking someone using technology is downright horrible. Hiding behind a desktop, laptop, smartphone, tablet, or wearable tech and spewing nasty comments is not cool. It is not something to be admired. Let’s see it for what it is: cowardice. And if it is done with full knowledge that this behavior is hurting and continuing to hurt someone, these activities are downright despicable.

This needs to stop. Stop and think before you act.

Note: This is not just a problem for the young. Adults, some of us are just as guilty.

The game industry has been accustomed to building games for mainly a male audience for years. Looking at some of the most recognizable properties on consoles and personal computers (Halo, God of War, Call of Duty, Final Fantasy, Injustice, Street Fighter, Kingdom Hearts, Dance Dance Revolution, Madden Football, etc.), there is evidence this is still mostly true. In the industry’s eyes, gamers are male. The gamer gets what the gamer wants and that will make the gamer happy.

However, despite many of the top properties being games that are viewed as going after a male audience, this does not mean that a female user base is mostly absent. More than likely based on the size of the video game industry, counting mobile, console, and personal computers, it is actually quite understated and there really is a significant female presence. Some reports actually place this number as high as 50% (Entertainment Software Association, 2013).

Arguing this survey and the impartiality of the association that produced it is not as important as what the survey makes very clear. The real point is that there is a large female user base that is willing to spend money to play games and consume content. Secondly, is the industry producing finished works that take full advantage of the opportunities that exist with this consumer group? Are women playing certain games (ones that were targeted at men) because they want to or because they have no choice?

Entertainment Software Association. (2013). Essential Facts About The Computer and Video Game Industry. Retrieved August 11th, 2013, from thessa.com: http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf

Apple gets beat by Android in terms of market share

Recent numbers illustrate how the market for tablets has changed. Apple’s iPad, once the most dominant tablet or slate on the market, is now overshadowed by Android competitors. Is this the end of the iPad? Not even close. Android manufacturers garner small profit margins for their fabricated goods in comparison to the profits Apple enjoys for the iPad Mini and iPad (full size). Although Wall Street may not be happy that Apple is growing by leaps and bounds, Apple is still a very popular and financially successful company. If the choice was between low profits and huge market share and large profits and a slightly smaller market share, Android manufacturers would definitely switch if given the opportunity.

What does this mean?

Well for starters, Apple is not going to die and your business should not immediately dump any plans to develop in house applications for the iOS platform. Mainly, for now, this development just means that there are two strong platforms that users can choose between to meet their needs. Businesses should carefully evaluate each platform and choose the one that best meets the specific needs of your organization. Possibly, a cross platform app may be the best move. It really depends on your mobile strategy. Don’t have a mobile strategy? Get one!

62 million iPhones?

This estimate depends on a couple of things. First, is Apple really going to release a cheaper iPhone? For years now, Apple has kept older models available to help grow market share,  maintain user engagement with the platform, keep people talking about the product (and sales people), and drive revenue. Why change? The iPad mini has surely cannibalized sales of its larger brother and at a lower profit margin. Second, is the iPhone going to have a larger screen? Samsung has put forward great products such as the Galaxy S3/S4, Galaxy Note, and Mega Galaxy that have huge screens. Many users enjoy Youtube, Netflix, Crackle, their pictures, and social networks on their large screens. Is a cheaper iPhone without a large screen going to be an incentive enough not to pick Android or anyone else that puts forward a great mobile experience, including large viewing real estate?

Finally, is the iPhone still the must have smartphone? For some, the iPhone is about status. It does not matter if there are better specs on an Android handset. It is all about perception. A cheaper version may take away from that. For others, the iPhone offers a better user experience (Android users can argue this too). If Apple is close to this estimate after this mythical device is released, we may have an answer. However, if it comes out and Apple misses, then there are real questions about whether or not people care as much about the iPhone as they once did.

http://news.cnet.com/8301-13579_3-57594824-37/iphone-sales-to-hit-62-million-in-fourth-quarter-predicts-analyst/

Prior to this announcement, a 41 megapixel camera had been on Symbian. Now it will be available on Windows Phone. If it works out, Windows Phone will have a differentiating feature between itself and the competition that does not invite the same controversy that the UI does. This is a step in the right direction. For most of the recent history of the smartphone race, new and exciting features typically were reserved for Android or iOS.

Does this mean there is a shift in the race from a duopoly to a 3 horse race? Probably not yet. The fact is that the lion’s share of the market is Android. However, with the changes Microsoft made when it moved Windows Phone off of the compact edition (CE) based kernel to one similar to Windows 8 and by making it possible for the OS to be on high end and low end specs, Windows Phone can now compete with Android on a variety of price points. Low prices has benefited Android tremendously up to this point. So by aiming for feature phone users looking to switch to a smartphone, Windows Phone may be able to gain some ground by going after these first time smartphone users. The plot will also get even more interesting if Apple really does release a cheaper iPhone that really is cheap enough to get users attention (and stay fairly profitable). This could lead to Android’s lead diminishing and a more equal distribution of market share. These are ifs though and until we see what actually comes out of the pipeline and how users respond, that is all it is.

http://money.cnn.com/2013/07/11/technology/mobile/nokia-lumia-1020-41-megapixel-camera/index.html