Do you have a branded website?

Does your business have a website? Was the website designed to reflect your color scheme and fully represent your brand? There are a lot of expenses related to starting a business, and it is tempting to go with the cheapest price. However, getting the cheapest price at the expense of the experience your customer has when visiting your site does your business a disservice. An example of this is using a proprietary website builder that does not allow for customization and is incapable of scaling up to meet your business needs. It may not be readily apparent, but customers may get the impression that they are at just any old site and your virtual storefront does not stand out from the clutter. Why should they buy from you and not the next guy?

What is branded website?

A branded website accurately reflects the spirit and vision of the specific organization that it belongs to. Prospective customers, fans, and current clients know that it is your organization and are able to see how you differentiate yourself from the competition. This is in contrast to using and sticking with a default template despite having the resources to go further. Wouldn’t it be better to know that when a potential customer goes to your site they know they are there versus not being sure because multiple companies in the same industry use a similar template for the look and feel of their website?