Beware Search Engine Optimization Guarantees

“I guarantee you that I can put you on page 1 on Google and Bing.” – anonymous.
Unless you are posting a paid ad, if someone gives you a guarantee like this for a few hundred bucks – run!
There are a number of con artists that don’t practice white hat SEO. Instead of following best practices that have changed over time (Look up Panda, Penguin, and Pandora updates to Google algorithms), these guys will use methods that are outdated and could damage your site’s page rank for years. Your site could get blacklisted or dropped entirely from the index if your business is linked to link farms and directories
that have been blacklisted by the major search engines. If it is too good a deal, do your due diligence and research before making the plunge.
Real SEO is an ongoing process. Content is king and faking it for the search engines will only get you in trouble later.

Don’t fall prey to Search Engine Optimization Guarantees that over promise and under deliver.