The problem will announcements and reports like this is that a lot of things can change in a hurry in the realm of tech. New disruptive technologies can be introduced. User tastes can change (quickly, see Blackberry or Symbion). So, what the prognosticators say is not always reliable. What can really be taken away from this is that the Windows Phone OS is becoming a more viable platform. It is gaining market share and increasing the size of its library steadily. The Windows Phone OS is now a real alternative for people who are not sure if they want an iPhone, Android, or Blackberry.
Will it actually rival the iPhone? Windows Phone OS is targeting the many users who are still using a feature phone. Plus, by working with hardware partners, Microsoft has helped lower the starting retail price (see Nokia Lumia phones starting out at $150 with no contract at T-Mobile). Price and value at a lower price will definitely get the attention of those on a budget or who do not feel the need to have the de facto standard (iPhone). In addition, first time smartphone users who could not get an iPhone now have a choice.
