Who is in a better position to offer the consumer the tech that they want?
Apple is not just a provider of hardware and software for artists, musicians, and schools. There are a number of businesses that have iPads and support BYOD programs that allow iPhones.
Google is not just a search engine. Because of Android, Google now had a presence in communications (phones and phablets), entertainment (Google Play, possibly a game console), and in business (Android tablets, Google Docs, Chromebooks, and maybe in Google Glass in the future). Google also has a good relationship with schools and businesses with Google Docs and Chromebooks.
Microsoft has announced Bing for schools, offered Surface RT tablets at significantly lowered prices for schools, and increased its ties with schools through the Dreamspark program, Nook Co., and Office 365/Office for Student. Today’s Microsoft is not just about business.
Other companies such as Dell, Samsung, LG, and Asus have also made improvements to their product and service assortments in order to help consumers and businesses.
Who is best positioned to give consumers and businesses what they want and need from technology?