Does your company have a mobile app, mobile optimized website, or tablet optimized website?
If you do not have one, it would be in your best interest to do so. Tablet and phones ownership is increasing daily and your website that was built for a desktop will not display in a way that best promotes your brand. Furthermore, traditional websites are not conducive to user engagement, namely them buying from you.
Please do yourself a favor. If you do not have any one of these, ask yourself why. You should evaluate any option that offers new opportunities for your business. If you do not know what any of this means, do some research and find out, call and ask, but don’t just assume that your business does not need any of these. Every business can benefit from either a mobile app, or a website that is optimized for tablets or phones.