Good news! The app will be free on iOS and Android!
If Blackberry is going to remain relevant and possibly regain some lost market share, users need to be excited about buying Blackberry phones. Also, if Blackberry does not port its services to other platforms, it will lose brand value and awareness, as well as the potential to grow its business beyond established Blackberry users.
Blackberry has its work cut out for it, especially since Bring Your Own Device policies have allowed Android and iPhones onto Blackberry’s turf in the enterprise space. They can’t simply hope to eventually outsell the competition (Let’s face it: not likely to happen). Behind on apps and OS iterations, there are not a lot of reasons to own a Blackberry handset besides security and the utility of Blackberry keyboards. Services and software may be the only future for Blackberry if the new handsets do not sell.
