According to an article in USA Today, it has been reported that Google Play has surpassed the Apple App Store.
Does your business have a website that is optimized for mobile? Do you know if it displays correctly in Chrome and Safari for Android Users and iPhone users respectively? What is your company’s mobile strategy? Does your company have a mobile strategy?
Does your business communicate with users through a mobile app? Is it only on one platform? More than one? These are questions that are important for your business because there may be potential customers out there that your business is missing and is not properly serving.